Marching Monk is a marching bands digital products and consultations service, providing customers with the whole range of materials they may need:

• Music design, including customizable ready to set shows, indoor and outdoor arrangements, soundscape, sound effects, voice-over
• Show essentials, including drill, color guard and band choreography, costumes, flag, front screen panel and prop design
• Consultations on client’s current shows

With a wide variety of services and products, the client needed a website which would help customers find and purchase what they need easily. It was also a challenge to introduce such a compound list of services and products adhering to a single visual concept. We agreed on our prior goals to be:

• Come up with a united user-friendly interface which helps customers look through both: digital products and services.
• Design a series of internal pages from scratch
• Provide the ability to easily add different types of content, including: composers personal profiles, musical compositions and articles.
• Propose and integrate a CRM system to speed up sales and collect and store valuable data.

As a result, we developed a complex fully-customized website with a variety of pages and intuitive content management interface.

We completed the main page design based on the client’s sketch and designed several internal pages, including:

• Services homepage
• Service details page
• Composers catalog
• Compositions collections page
• Music catalog with fully-customized browse features
• Composition details page
• Blog homepage and detailed article layout
• About us and Contact us pages
• Customers services pages: FAQs, Privacy policy, Terms of service, 404 error
• Ecommerce service pages: Checkout, Confirmation and email layout

Each page has an adaptive design which guarantees an accurate look on any device: desktops, tablets or mobiles based on iOS and Android.

To bring up the project for a shorter period of time, we stuck to parallel development principles. Instead of waiting for the whole design to be ready, our developers started to work with pages one by one. This allowed us to complete the project in a shorter amount of time, despite the complexity of using various data.

As a result we created a fully-customized website based on WordPress. The layout is created for this special project and works with custom structure and specific data types. Despite its complicity, the website has a high page loading and data processing speed. Thereby, the website is optimized for the customer and clients needs and is ready to serve modern User Experience and search engines requirements.
The most challenging feature of the project is a Music Catalog, on which we’d like to give more details.

Music Catalog is the heart of the Marching Monk website. Focusing on providing customers with highly-valuable digital products, this part of the website is designed with a deep understanding of both: User Experience and data processing.

To manage sales processes effectively, we integrated Hubspot CRM. It helps store all customers' data in a convenient and secure way. Within one admin panel our client can manage sales stages, tag customers, set email campaigns and have a better understanding of a funnel.

For e-commerce features we integrated Easy Digital Downloads for WordPress plugin. This is an advanced solution developed for digital products commerce special needs. EDD plugin provides the website with all necessary tools as an all-in-one solution with no need for any additional integrations such as payment services.

We created a fully-customized website which reflects the whole range of our client needs. It successfully combines various types of products and services, presenting it pleasantly. The website is easy to navigate for the customers and has convenient Content Management and CRM features. It works with several data types and brings one of the most high-quality experiences in the Marching Bands services field.

Project Manager
Art Director
UI/UX Designer
Full-Stack Developer
Quality Assurance Specialist