700 leads and 39% decrease in cost per lead for the fight deforestation volunteer campaign

Facebook ads
Lead Generation
Marketing Consulting
Digital Strategy
Client

Crees Manu

Region

Peru, South America

Challenges

Crees approached Fountain/Chui Media because they were looking to grow their volunteer and internship programs with digital prospecting on using Paid Social.

They had previously tried Google ads however; traction was low and cost per lead was too high.

Goals & Objectives

Hit monthly lead goal and targets on a tightly controlled budget.
Increasing brand visibility while generating quality leads.
Choosing the right marketing social platforms for connect with clients.
Planning out a performance marketing strategy.
Managing a performance marketing.

Our team at Fountain/Chui Media understood the importance of getting the campaign launch right as there was very little margin for error.

We selected Facebook as the preferred marketing partner because their young audience and targeting were a fit for Crees programs.

Using our proven results-driven processes, Fountain/Chui Media helped Crees roll out a very accurate digital marketing strategy that drives company growth to this day.

How we broke it down

Our Fountain/Chui Media account managers used our custom-built digital strategy builder to map out CPCs, CTR and CVR based on different Facebook channels and consulted on new landing pages designs and optimizations.

Once the plan and assets were approved by Crees, we rolled out their campaign phases.

Results

Within a period of only 12 months, Fountain/Chui Media and Crees turned a failed and expensive volunteering PPC campaign to a successful paid social campaign that smashed 2018 targets with 30% of 2019 already booked out.
Cree’s local expertise experiential programs together with our digital strategy, helped paved the way for their success which are extremely favourable.

39% decrease in cost per lead.
Fully booked out programmes.
Hundreds of families supported.
700 leads

With a year of campaign knowledge, Crees have taken the learning and tweaked their services for even bigger growth.

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