Sold out Limited-Edition watches in under 3 hours

Video Engagement Campaign
Forecasting
Facebook ads
Client

Crees Manu

Timeline

Ongoing project

Region

London, England

Goals & Objectives

To celebrate G-shock’s 35th birthday, Casio collaborated with the planet’s "Most Successful Virtual Music Act" the Gorillaz to Globally launch an extremely limited-edition collection of their original G-SHOCK watches.

Fountain/Chui Media was tasked with helping Casio launch the collaboration in the UK.

Challenges

Drive over 10 Million Video views of the collaboration Story.
Sell out all limited-edition watches.
Grow a newsletter and giveaway email list for future marketing.

Our team at Fountain/Chui Media choose a variety of media channels including Facebook because the targeting options were a fit for our objectives.

Using our proven results-driven processes, Fountain/Chui Media helped the Casio G-Shock team roll out digital marketing campaigns that Increased brand awareness and drove sales to the limited-edition watches.

How we broke it down

Our Fountain/Chui Media account managers used our custom-built digital strategy builder to forecast
Facebook placements and creatives.

We rolled out Video and engagement campaigns in each phase of the launch that helped build audiences that we further engaged down the funnel with giveaways and newsletter campaigns.

Results

Total Video Facebook views (1,803,778).
Sold-out Limited-Edition Watches.

Within a campaign period of only 4 months, Fountain/Chui Media helped launch the G-shock X Gorrilaz collaboration campaign that delivered tens of thousands of leads that sold out their limited-edition watch collection in under 3 hours.

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